6 Tips For Successfully Organizing Your Offering.

Facing factors such as mergers & acquisitions, successive developments, and the addition of new markets, your offering will gradually grow into a complex and perhaps diverse selection of products. With market globalization and digitalization at work, your offering must be clear in order to be quickly understood. It must also be well-organized to offer relevant solutions that will make the difference for your customers. 1. Forget Product Catalogs. Your offering cannot be reduced to a long and often motley list...

7 Keys to Clear Marketing Positioning.

Before engaging resources in costly sales and marketing operations, it is important to address marketing positioning * issues. These answers will be used as the basis to shape effective messages, as well as to select the most appropriate (social and traditional) media that will be able to make all the difference. * : Marketing positioning is “the way by which marketers attempt to create a distinct impression in the customer’s mind” (Wikipedia) 1. Identify Your Core Target. You have the best...

Product Marketing Can Help You Reduce The Complexity of Your Offering And Increase Its Visibility.

You are working on a brand new offering, and focused on technological innovation. How to introduce it to your potential customers? With time and on going developments and acquisitions, your offering turned into an heterogeneous set of products. How to depict a clear vision of your strategy to your customers and prospects? In a competitive world, you have to make the difference with a large number of solutions. It means for product marketing to: design a consistent offering that...

Market Positioning: Understand Where Your Priorities Are.

Market positioning means to make choices: in the universe of all possible options, the ability to quickly identify the best opportunities for your business is critical. Market positioning helps you understand where to effectively invest your time and energy to achieve valuable results. Truly Know Your Ecosystem. To make a difference, you need to be familiar with the existing players, and, more specifically, the competitors who operate in your market. This is the first benefit of market positioning: providing a simple...